Why Real Estate Headshots Matter
Insights from Paul Streit Photography
Key benefits: make a strong first impression, build trust, and project professionalism
Ready to book a session?
or have a question?
✉ photo@paulstreit.com
Click my email address, it will open an email on your computer / phone – click the phone # button to call me from your phone)
My guarantee – if you’re not satisfied with your headshots, I’ll reshoot your session at no charge!
Like virtually every other business, marketing is critical in real estate. You need to have a wide range of skills and experiences to thrive as a real estate agent, but that alone won’t be enough – you also need a quality marketing strategy, and that strategy should include the use of great real estate headshots. (continued below)
Whether you are just getting into real estate or you have been an active agent for years and want to take the next step in your growth, modern real estate headshots are a great idea. With this post, I’d like to highlight exactly why professional real estate headshots are so important and how you can have yours created as soon as possible.
Mastering the Art of Professional Real Estate Headshots
Taking great real estate headshots is an art. And, like any other art, practice and repetition are critical to get it right. When you are picking a photographer to handle your professional real estate headshots, select one (like myself) who has been doing this work for a long time and has an established portfolio of work for you to review. As you browse my website, you should notice that I have taken countless quality headshots for many different professionals throughout the area, including real estate agents.
I aim to make sure all of my real estate agent clients come away with real estate headshots that look professional while also giving them an approachable, friendly appearance. Real estate is a relationship business, first and foremost, so I want to produce real estate headshots that are warm and welcoming. This can be accomplished through the right facial expressions, background, clothing, and more – and it can be adjusted subtly to meet the needs and desires of each client.
READY TO book a session?
or have a question?
✉ photo@paulstreit.com
Click my email address, it will open an email on your computer / phone – click the phone # button to call me from your phone)
How Modern Real Estate Headshots Contribute to Branding
As you already know, the modern real estate world unfolds largely online. It’s quite likely that virtually every new client you secure – whether as a real estate buyer or seller – is going to find you online. And, when they find you somewhere on the web, they are going to see your real estate headshots as their first introduction to you as a person. This is when your brand is created in the mind of a potential customer, and you want to make sure it’s a positive experience.
The real estate market is one that has entrants from many different walks of life. Plenty of real estate professionals do this work full-time, but others maintain it as a part-time profession while working in other areas, as well. If you want to stand out and highlight yourself as a trusted, proven pro, modern real estate headshots are a great way to do just that. Unlike some of your competitors, who may just be using casual phone pictures or selfies to represent their brand on the web, you’ll have high-quality professional images that can help to grow your business.
Another great thing about having professional real estate headshots for your branding is that you can use them in non-digital applications, as well. When you want to do marketing that involves printed materials, the quality of your images will be far superior when they were taken by a professional as opposed to something you snapped on your phone.
Great Real Estate Headshots Are Not Easy to Capture
Some of the most difficult things to do in photography often look the easiest when the work is completed. When you see a nice headshot – or a real estate agent or anyone else – the image looks natural and relaxed. As a result, you can be tricked into thinking that there’s nothing to it and that anyone can do it. The reality of the situation is a little different, however.
If you’ve tried to take some of your own real estate headshots before you wound up here on my site, you already know that it’s not an easy job to handle alone. Getting everything just right, including the lighting, the background, and the expression on your face, is extremely difficult without training and experience. Only when you know how to approach the various aspects of this project, and what points are likely to trip you up, will you be able to come away with an image that you love. Rather than trying to get through that learning process on your own, it’s much easier – and more efficient – to hire a professional to take real estate headshots.
Tips and Tricks for a Successful Real Estate Headshot Session
When you invest in the time of a professional photographer to take your real estate headshots, you won’t have much to worry about. I would like to offer a couple of quick tips, however, to make sure you are on the right track from the start.
The first tip is simply to have an open line of communication with your chosen photographer. Whatever it is that you want to achieve with these real estate headshots, make sure your photographer understands your objective and you talk about how to bring it to life. As with all relationships, the better the communication, the better the end result.
Also, it might be helpful to spend a bit of time practicing your smile in front of a mirror. Most of us smile for pictures regularly when we are young, but that fades over time – and you might be out of practice. This doesn’t need to be a big deal, but doing some practice in the mirror at home can help you get comfortable with the smile you want to flash for your modern real estate headshots.
Let’s Elevate Your Career Today
Real estate is a rewarding career in many ways, but no one ever said it was easy. There is plenty of competition out there to deal with as an agent, so real estate headshots should be seen as one of the many marketing tools you need to have on your side. Fortunately, it’s easy to get professional real estate headshots now that you have found my site. Take a moment today to contact me and discuss your needs – I’ve done this type of work for many previous clients and would love to make sure the world sees you at your best. Thank you for stopping by!